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Studies show only 1 in 10 have health benefits.
“The health benefits of olive oil are 99 percent related to the presence of the phenolic compounds, not the oil itself.”
Olives keep growing and filling with oil as they ripen, but their polyphenols fade. Harvesting late means more litres per tree, which is why most supermarket olive oil is low in polyphenols.


Harvested early, when the olives are hard, green and high in polyphenols.
Polyphenols fade as olives ripen
Harvested late, when the olives are dark, juicy and low in polyphenols.
High-polyphenol olives are picked when small, so each one gives less oil and it takes more than twice as many to fill a bottle. More olives = more polyphenols.



Note: these results were measured after harvest. Values naturally change over time.
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